He/They
Visual, Illustration, Poster Design
Hola! Mi nombre es Adrian Garcia Rodriguez. I am a queer Latine creative who loves to celebrate my roots and bring my culture into my work. The bright colors and shapes on my mothers outfits, make up, and my fathers sombreros and great penmanship, is where my passion for design began.
Belltown Bloom is a festival with a punk rock vibe, but their branding didn't capture the same energy. My challenge was to create a cohesive brand identity that embodied the festival's persona. I created a bright, bold, and playful hand touched design that conveyed the nostalgic punk style.
